senior copywriter · aug 2018—jan 2022
creative agency · brand strategy, campaigns, digital, editorial
the pioneers agency
Developed concepts and copy for clients across beauty, lifestyle, media, and culture, working closely with strategy and design to shape distinct brand voices. Created campaigns and digital experiences that connected each client’s identity with clear, engaging audience stories.
selected clients
mira beauty
beauty tech · positioning, tagline, brand voice
As part of a full brand revamp, we developed a new tagline, brand voice, and voice guidelines while partnering with design on a new visual system. We then brought the new identity to life across social and an integrated launch campaign.
kids of immigrants
lifestyle · social, product copy, video campaigns
To create a consistent voice across cultural storytelling and commerce, we developed social, product, and video campaigns that balanced authenticity with conversion.
scnr
digital media · editorial, YouTube, audience engagement
To make SCNR’s YouTube content more compelling and effective, we refined hooks, messaging, and narrative structures using platform and audience insights.
the visionaries
creative marketing · lifecycle, social, content systems
To create more consistent and scalable messaging, we led lifecycle and social copy while helping streamline content systems and creative workflows.
