varo bank x cvs®

The strategic partnership with CVS makes cash deposits easier than ever for Varo customers. With over 7,000 CVS® locations nationwide, customers can deposit cash for free—eliminating the fees and complex procedures often associated with other retail spots.

Led copy for the Varo × CVS® partnership, a flagship 2025 initiative introducing 7,000+ physical customer touchpoints. Developed a comprehensive language system spanning the Varo app experience, web platforms, lifecycle marketing, organic marketing, and in-store signage.